Facebook Strategies for Property Agency




According to recent research, nearly 80% of real estate agents are using Facebook to market their practice and properties. Social media has definitely become the wave of the future for real estate advertising!

With Facebook, people can focus in on the audience that they hope to attract. This creates a targeted advertising campaign that can be quite successful. For example, when a company like PropertyQueen advertises on Facebook, it advertises only to property managers because that is its target audience.


Creating an ad is not difficult; anyone with a business page on Facebook can do this.

• Open up the business page

• Click on Create an Ad

• Choose the page the ad is for

• Choose the New Ad option

• Create a headline

• Write text

• Link the ad to a website

• Include video, pictures and anything creative


Keep following the steps until an ad is created and complete. The real value can be found when Facebook helps to narrow down the audience:

• Choose a city. Use Georgetown as an example.

• Define the radius. Try 25 miles.

• Select the age of your target audience. For example, 25+

• Click on the targeted gender, or select all.

• Define the precise interests such as real estate investing.

• Define the language such as English (All).


You'll need to experiment a bit with the targeting options to see if you can find a satisfactory targeting. You may be able to find target people who have interests indicative of living in city of the project but who live in other states.

You have the option to target people who like your Page, people who like your Page and their friends, or people you choose through targeting.

It's recommended that you take some time to consider not only general interests but also your potential audience's age, location and behaviors. If you have any questions about how different advertising models might work best for particular

audiences, please contact us 011 1223 3990 / service@marketingmalaysia.com.


根据最近的研究分析,近80%的房地产代理正在使用Facebook来推销自己的物业。社交媒体已经成为未来房地产广告的浪潮!

通过Facebook,人们可以专注于他们希望吸引的观众群。这将能够创建一个非常成功又有针对性的广告系列。例如,当一家像PropertyQueen这样的公司在Facebook上打广告,这只能向物业管理人远宣传,因为目标是受众群体

创建广告并不困难;任何只要在Facebook上拥有商业主页的人都可以做到这一点。 •打开您的主页面 •点击创建广告 •选择广告所用的页面 •选择广告的选项 •创建标题 •写上讯息资料 •将广告链接到网站 •包括视频,图片或其他


继续根据步骤,直到完成广告。 Facebook可以帮助缩小目标受众 •选择一个城市。如乔治城。 •定义半径。尝试25英里。 •选择目标受众群的年龄。如,25+以上 •点击目标性别,或选择全部。 •定义精确的兴趣如房地产投资等 •定义语言:英语(全部)


您需要使用广告的受众定位进行实验,以确保可以找到满意的自定义目标。您可能能够找到具有相同兴趣的目标受众居住在项目城市,但也有可能是住在其他州得人。

您可以选择定义已经喜欢您的专页的人,喜欢您的专页的人和他们的朋友,或您通过自定义选择的人。

建议您花点时间考虑您目标受众群的年龄,位置和习惯。如果您有任何关于不同的广告模式且适合特定的受众群的疑问,欢迎联系我们011 1223 3990 / service@marketingmalaysia.com


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Evo Marketing Sdn Bhd (1215262-T)
We are one of the best digital marketing and social media marketing agencies in Malaysia with HRDF certified trainers, specializing in Facebook marketing, Instagram marketing, WeChat marketing, Google SEO, Google SEM services, web design, web marketing and training. We serve clients in Malaysia (Penang, Kuala Lumpur and Johor), Singapore, Yangon, Guangzhou and the Philippines.

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